LOGO DESIGN
Brand identity development
THE CHALLENGE
The requests for a new logo come from both companies and individuals for existing and new businesses. The biggest challenge when designing a logo is to define with the client what the logo should communicate.
The Design Process
When possible, the first step of the design of a logo consists of one or more in-person meetings where the designer teams up with the client to run exercises to let creativity emerge.
The design process usually moves ahead with three rounds of design each made of three proposals. The design never stops until the client is fully satisfied!
The Outcome
Each of the logos has a different style and embodies a different spirit. Even though they were designed for different purposes and varied fields of application, they are all connected by the same concept of combining ‘client’s needs’, ‘inspirational message’, and ‘engaging presentation’.
